Increasing disposable income combined with consumer changing lifestyle is what drives development in the automotive industry. Currently, advancements in automotive industry is characterized by many factors namely speed, mileage, interior and exterior design elegance and others. Among them one of the most prominent factors that adds value to the customers is comfort. Thus in order to improve comfort for the rider while travelling long distance, automotive seat heater is one of the preferred device by major OEM’s in four-wheel vehicles. Automotive seat heater is made from carbon fiber technology which easily fits at the bottom or back of the seat and can be easily integrated with cloth or leather covered seats.
Global Automotive Seat Heater Market: Dynamics
Increasing demand for comfort and energy efficiency in passenger cars and commercial vehicles is primarily driving the growth of global automotive seat heater market. The customer base having high net worth usually prefers cars with high comfort features which makes premium car manufacturers to target such customers with advanced comfort features.
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Integration of seat heaters with conventional glued fabric seat are some of the major challenges being faced by the aftermarket providers. Moreover, rising no of fire incidents in the seat due to seat heater coil is primarily decreasing consumer confidence towards adoption of automotive seat heaters. However, development in seat heater power supply and product material is expected to mitigate such effects in the near future. Technological advancements such as seat heater with short duration warming time usually (16-20 seconds) are also increasing the demands for seat heater in premium model vehicles. Moreover, declining cost combined with low penetration of automotive heat heaters in majority of vehicles is expected to create significant opportunity for new entrants in the global automotive seat heater market.
Global Automotive Seat Heater Market: Segmentation
The global automotive seat heater market can be segmented on the basis of sales channel, vehicle type, and region.
On the basis of sales channel, the global automotive seat heater market can be categorized as
On the basis of vehicle type, the market can be segmented as
Compact and mid-sized cars
Heavy trucks and buses
The aftermarket segment hold the largest market installation share primarily due to self-installation feature, declining cost and availability of product for different models.
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Global Automotive Seat Heater Market: Regional Outlook
North America, Western Europe, and Japan are the prominent market for automotive seat heater market. Due to low temperate conditions in most parts of the western countries the demand for automotive seat heater systems is increasing. Changing lifestyle along with increasing urbanization and purchasing power is anticipated to drive the Asia Pacific automotive seat heater market during the forecast period.
Global Automotive Seat Heater Market: Key Players
Some of the key players identified across the value chain in the global automotive seat heater market are: II-VI Marlow, Inc. , Gentherm , Panasonic Corporation, Changchun SET Electronics Co., Ltd., Kongsberg Automotive, Guangzhou Tachibana Electronic Co., Ltd., I.G. Bauerhin GmbH, Seat Comfort Systems, Activline, Champion Seat Systems (Automotive concepts), Langfang Golden Time Technology Development Co., Ltd. and Roadwire LLC.
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The companies are emphasizing on research and development and new product development in order to maintain the competitive advantage in global automotive seat heater market during the forecast period. In order to meet the increasing demand for automotive seat heater, companies all over the world are looking to expand the product portfolio and increase the sales strategies. The companies are also focusing on different strategies in order to maintain the market share in the global automotive seat heater market.