Automotive industry is one the prime contributors to the overall GDP, which is anticipated to increase significantly in the foreseeable future. Factors such as increased vehicle population, growing disposable income of consumers leading to consumer inclination towards improved car care services are driving the demand for auto detailing among consumers across the globe. Auto detailing involves a process of making an automobile look better including waxing and cleaning from in and out to top and bottom of an automobile. Automotive detailing process includes car wash, paint, trim, wax, wheels and tire cleaning, interior vacuum, polishing, cleaning for reconditioning and others. Among all aforementioned, car washing is gaining significant traction among consumers across the globe.
Car Wash Detergents & Soaps Market Segmentation:
Car wash detergents and soaps market is segmented on the basis of product range, volume capacity, price range, product type, distribution channel and end users - for both car wash detergents and car wash soaps. On the basis of product range, car wash detergents and soaps market segmentation includes complete care, wheel, wheel and tire, and others. On the basis of car wash detergents, the Car Wash Detergents and Soaps market is segmented into 1 gal, 48 oz., 10 oz., 11 oz., 12 oz., 14 oz., 16 oz., 18 oz., 20 oz., 23 oz., 24 oz., 26 oz., 28 oz., 32 oz., 33.8 oz., 4 oz., 40 oz. and 5 oz. Based on price of different car wash detergents, the market is segmented into below US$ 5, between US$ 5 to US$ 10, between US$ 10 and US$ 15, between US$ 15 and US$ 20, between US$ 20 and US$ 75 and above US$ 75.
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Similarly, on the basis of volume capacity, car wash soaps are segmented into 20 oz., 64 oz., 48 oz., 16 oz., 23 oz., 10 oz., 8 oz., 11 oz., 18 oz., 26 oz., 28 oz., 32 oz., 24 oz., 33.8 oz., 12 oz., 14 oz. and 40 oz. Based on price of different car wash soaps, the market is segmented into below US$ 10, between US$ 10 to US$ 20, between US$ 20 and US$ 50, between US$ 50 and US$ 100, between US$ 100 and US$ 150, between US$ 100 and US$ 150, between US$ 150 and US$ 200 and US$ 250, between US$ 250 and US$ 500, between US$ 500 and US$ 750, between US$ 750 and US$ 1000, between US$ 1000 and US$ 1250, between US$ 1500 and US$ 2000, between US$ 2000 and US$ 2500 and above US$ 3000. Based on the type of product, the car wash detergents and soaps market is segmented into liquid-based, gel-based and foam-based. On the basis of distribution channel, car wash detergents and soaps market is segmented into department stores, supermarkets and hypermarkets, online retailing, and automotive parts and accessories outlets. Car wash detergents and soaps market is used for both residential and industrial purpose.
Geographically, the Car Wash Detergents and Soaps market is segmented into seven regions including Japan, Middle East and Africa, Eastern Europe, Asia Pacific excluding Japan, Western Europe, Latin America and North America. North America is anticipated to witness significant growth in the next five to six years. This is attributed to new product launches and technological advancements by car wash detergent and soap manufacturers, catering to the demand for consumers. Owing to increasing consumer inclination among consumers for car washing, Asia Pacific excluding Japan is expected to be potential market for car wash detergents and soaps market in the foreseen future.
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Car Wash Detergents & Soaps Market Dynamics:
Increasing per capita income has led to paradigm shift in consumer lifestyle, resulting in consumer inclination towards discretionary services. In addition increasing growth of automotive industry, awareness about improved car washing methods have led to surge in consumer database especially for commercial car washing services. This is in turn anticipated to drive the demand for car wash detergents and soaps among consumers. In addition, shift from manual washing to automatic washing has fueled the demand for car wash detergents and soaps among automotive service stations at a significant rate in recent years. However, water conservation is a concern, which restricts the adoption of commercial car washing among consumers and thus, might restrain the car wash detergents and soaps market growth. Although, water conservation is a concern, development of equipment such as pressure washer, wherein the pressure of water stream and amount of water used is preset is an added advantage for car washing among both industrial and domestic end-users.
Car Wash Detergents & Soaps Market Key players:
Some of the players in the Car Wash Detergents and Soaps market include Meguiar's Inc., Griot's Garage, Chemical Guys, 3M Co., Yac Chemicals Limited, Mothers and The Armor All/STP Products Company, among others. Car wash detergents and soaps market is fragmented in nature with large number of players at regional level. There leading car wash detergent and soap players are engaged in developing biodegradable formulas ensuring compliance with eco-friendly environment.
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